With the great realization here, and social distancing now commonplace, HR professionals have had to come up with creative ways to reach new candidates, to grow their talent pools. From developing a campus recruitment strategy to creating instant rapport with the student body, campus engagement experts Maurice Fernandes and Mark Whitten lay out the tactics required to reach today’s university and college students.       Featured Guests: Maurice Fernandes, Career Education Specialist/Faculty of Science (Ryerson University) and Mark Whitten, Manager, Employer Engagement/Career & Co-op Centre (Ryerson University)   Topics Discussed: Establishing a talent pipeline, Who should be on your “Campus Recruitment Dream Team”, keeping your employer brand front and centre, recruiting activity cadence and volume, positioning your brand as an employer-of-choice vs. much larger competitors, speaking to the values students appreciate   Copyright © 2022 ADP, LLC. All rights reserved. This content may not be distributed, reproduced, modified, sold or used without the written permission of ADP. The information is provided "as is" without any expressed or implied warranty, is based on generally accepted HR practices and is advisory in nature. This content is provided with the understanding that neither the presenters nor the writers are rendering legal advice or other professional services. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This material is current as of the date of this episode (January 24, 2022).