This episode of the SparkCast is not about school marketing. It’s not about attaining and retaining students. It’s not about social media. It’s about the Pechersk School International in Kyiv, Ukraine. It’s about the story of the attack on the school by the Russians in February 2022… the story of the school’s leaders’ perseverance and resilience…the story of how the international private school community has come to PSI’s aid in remarkable and creative ways…and it’s the story of the story. We talk with David Willows of [YELLOW CAR] and Miles Latham of Affixxius Films.