In this episode, Martin speaks to Trisha Greenhalgh, a GP who is a member of Independent SAGE, internationally recognised academic in primary health care, and self-professed avid Twitter user. They talk about evidence-based medicine, the difficulties of running a randomised control trial of face masks, co-creating solutions with patients, and the best ways to handle media interviews and Twitter trolls. Episode transcript available at bma.org.uk/inspiringdoctors You can find links to Trisha's key publication and the MSc in Translational Health Sciences at the University of Oxford at https://www.phc.ox.ac.uk/team/trish-greenhalgh The interviewees on this podcast are just a selection of those who communicate medicine in fantastic ways. To join the conversation on social media and tell us about doctors whose communication skills inspired you, tag @TheBMA on Twitter and Instagram, and use #InspiringDoctors. For more information visit: bma.org.uk/inspiringdoctors Hosted on Acast. See acast.com/privacy for more information.