In this series we are going to take a look at three different perspectives on managing across cultures. In each we will hear from experienced international managers and from academics around the world who have studied these problems.

Culture affects how we behave in any given situation, it varies between groups in different places, it includes values and is learned as we grow up in a particular social context. At the same time because our own culture is the water in which we swim, most of the time we are unaware of it. It...