Can you hear the music? No, it’s not the advance sound checks for Coachella. It’s the sounds of Pepsi unveiling its new logo and visual identity – one that is supposed to evoke “an unapologetic mindset,” a disassociation from sugar, and the sweet “ripple pop and fizz” of its soda. (Move over, Rice Krispies.) Join our host Tom Frank along side kglobal colleagues, Sam Santarelli, Ryan Strohl and Phoebe Walsh as they break down the sixth update to Pepsi’s iconic brand system in its 125-year history. That’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple. Into Focus is brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.  Hosted on Acast. See acast.com/privacy for more information.