In the minefield that is diet culture, it’s not easy to talk about bodies and how to change them. But when you’re a company that’s made it their business to talk about weight, there’s no staying out of the danger zone. Last week, WeightWatchers acquired telehealth company Sequence, which focuses on providing access to weight loss drugs, such as Ozempic. WeightWatchers execs cite this move as part of the company’s science-based evolution. With the Sequence integration, WeightWatchers can now add clinical options to its weight loss support service, which is currently limited to behavior-based methods.  Join Tom as he welcomes kglobal’s Chief Strategic Officer, Shannon Powers and Senior Content Strategist, Amy Rogers to talk all things WeightWatchers. Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.  And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple. Hosted on Acast. See acast.com/privacy for more information.