Florida Governor Ron DeSantis officially announced his bid for the 2024 Republican presidential nomination on May 24th, surprising precisely nobody in the political sphere. What was surprising was the venue for his campaign launch: a Twitter Space feat. Elon Musk. The event was unprecedented. . . but so was the flop. Join guest host, Ian Cunningham, along side kglobal strategists Amy Rogers and Colton Long as they discuss how the technical failures turned the would-be event into a glitch-filled mess. Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.  And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple. Hosted on Acast. See acast.com/privacy for more information.