The TikTok meme game moves so fast that a marketing executive could slip a disc trying to follow it. But brands desperate to seem cool and edgy and give-us-your-money try regardless to hop on the trend train. That’s why Popeyes is posting things like #GirlDinner is top tier. National fried chicken chains replying to users with nail polish emojis to the tune of three likes is beyond parody. But just what is “girl dinner”? Let’s dig in.    Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.  And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple. Hosted on Acast. See acast.com/privacy for more information.