On this episode of Investors & Operators, Jordan sits down with Taren Gesell, Founder at  MōTTIV. Together, they discuss: Setting challenging goals, and developing a plan to achieve themOvercoming mental barriersAnticipating discomfort and building physical resilience ...and so much more. Taren describes his young adult life as an unhealthy and unhappy time where he realized that he was missing the challenge and fulfillment he really desired in life. 12 years later, Taren has risen to the top of content creators in the endurance world where his personalized training and nutrition programming has helped countless people discover and then realize their own dreams of completing endurance events. His approach to training is that this is where you dig deep, and really forge the mental resilience you will need to draw upon later during the race. His experiences have taught us that the more substantial discomfort is felt in training, so that the race really just becomes a victory lap. The race is going to hurt, but if you train properly, it is the expected level of discomfort. Challenging himself, and finding his passion for endurance sports has helped Taren to become fulfilled in life, and he has used that passion to help others do the same.