Good UX design is a must for IoT, and the addition of hardware creates unique challenges. Rob Shudra and Dominic Peters from Velavu join Ryan Chacon on the IoT For All Podcast to discuss the importance of UX design for IoT adoption. They talk about what to consider in UX design, the clash between design and development, the challenges of IoT user experiences, building for different types of users, UX design and marketing, barriers to IoT adoption and remedies, and managing customer expectations. Rob Shudra is an award-winning industrial designer and entrepreneur from Ottawa, Canada. At Velavu, Rob has been instrumental in shaping the company's growth and success. As a founder and creative director, Rob oversees all design aspects within Velavu, from industrial design to branding to UI/UX, ensuring a cohesive and compelling user experience across the company's products and services. Dominic Peters is an accomplished engineer with a passion for electronics and technology. As co-founder and CTO of Velavu, Dominic plays a key role in Velavu's product development and implementation while leading the engineering team. Dominic's expertise extends to overseeing the development of hardware and platform architecture, ensuring seamless alignment between day-to-day operations and the company's long-term aspirations. Velavu is an award-winning asset tracking technology company based in Ottawa, Canada. The Velavu ecosystem is a simple yet powerful experience to oversee your assets, inventory, and processes through customized solutions and exceptionally crafted software and devices. Discover more about UX and IoT at https://www.iotforall.com More about Velavu: https://www.velavu.com Our sponsor: https://dainstudios.com (00:00) Sponsor (00:26) Intro (00:38) Rob Shudra, Dominic Peters, and Velavu (03:04) The importance of UX design (04:30) What to consider in UX design (06:14) Is there a clash between design and development? (07:58) Challenges of IoT user experience (11:02) Building for different types of users (13:01) Role of good UX design in marketing (14:40) Barriers to IoT adoption and remedies (16:12) How do you manage customer expectations? (18:22) Learn more and follow up Subscribe on YouTube: https://bit.ly/2NlcEwm​ Join Our Newsletter: https://www.iotforall.com/iot-newsletter Follow Us on Social: https://linktr.ee/iot4all Check out the IoT For All Media Network: https://www.iotforall.com/podcast-overview