In this episode of the IoT For All Podcast, Mike McCamon, Executive Director of the NFC Forum, joins Ryan Chacon to discuss what NFC means for IoT. Mike talks about the NFC Forum's mission to make NFC technology work seamlessly with mobile phones and wearables. He gives insights into the different modes of NFC and how they enhance user experiences. He also discusses emerging use cases in car keys and digital product passports, NFC's role in power harvesting and sustainability, and the NFC Forum's future plans to extend NFC range and capabilities. Mike McCamon is a seasoned technology executive with over 30 years of experience in the tech industry. He is currently Executive Director of NFC Forum, an industry association dedicated to advancing NFC standards and use cases. He has been both the inaugural executive director of the Bluetooth Special Interest Group and part of the executive team that launched Water.org. He also led high-growth teams at Apple, Iomega, Intel, and several startups. NFC Forum, established in 2004, is a non-profit industry association comprised of leading mobile communications, semiconductor, and consumer electronics companies, including Apple, Google, Huawei, Identiv, Infineon, NXP, Qualcomm, Sony, and STMicroelectronics. Its mission is to advance the use of Near Field Communication (NFC) technology by developing specifications, ensuring interoperability, and educating the market about NFC technology. NFC Forum's global member companies share skills, technical expertise and industry knowledge to develop specifications and protocols for interoperable data exchange, device-independent service delivery, and device capability. NFC Forum’s supporting certification program and user marks enhance and promote a consistent, reliable, seamless and secure NFC user experience. Discover more about NFC and IoT at https://www.iotforall.com More about NFC Forum: https://nfc-forum.org Connect with Mike: https://www.linkedin.com/in/mccamon/ (00:00) Intro (00:10) Mike McCamon and NFC Forum (00:58) Matt Damon connection (01:25) Understanding the NFC Forum and its role (03:25) What is NFC? (06:43) Applications of NFC technology in IoT (09:39) Future impact of NFC in IoT (12:58) NFC and sustainability in IoT (16:38) NFC Forum's future roadmap (19:37) Learn more about NFC Forum SUBSCRIBE TO THE CHANNEL: https://bit.ly/2NlcEwm​ Join Our Newsletter: https://www.iotforall.com/iot-newsletter Follow Us on Social: https://linktr.ee/iot4all Check out the IoT For All Media Network: https://www.iotforall.com/podcast-overview