In this episode of the IoT For All Podcast, Russ Felker, CTO of Trinity Logistics, joins Ryan Chacon to discuss the key role that technology plays in the world of logistics and physical operations. We cover the importance of understanding the needs of stakeholders when implementing new technology, impact analysis, challenges in deploying technology, and handling security and ethics. Russ also shares an example of a recent successful project that used machine learning models to deliver faster responses to customers' requests. For the past 30 years, Russ Felker has been leading technology change, not only as CTO, but also as a founder and technology advisor, creating technology solutions to achieve business outcomes. No matter the industry, he’s always had a passion for using technology to improve customer experience and help companies allow their people to focus less on clicks and more on service. Trinity Logistics has offered their People-Centric Freight Solutions® for over 40 years, helping businesses of all sizes succeed in their logistics operations and supply chains. They support truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions as a transportation management system. They are currently recognized in the Top 20 freight brokerages on Transport Topics’ Top 100 Freight Brokerage List, a Top 3PL and Cold Storage Provider by Food Logistics, and a Top Company for Women in Transportation by the Women in Trucking Association. Discover more about logistics and IoT at https://www.iotforall.com More about Trinity Logistics: https://trinitylogistics.com Connect with Russ: https://www.linkedin.com/in/rfelker/ (00:00) Intro (00:35) Russ Felker and Trinity Logistics (02:08) The role of a broker in logistics (05:16) Impact of technology in logistics (06:48) Evolution of logistics technology (09:20) Adopting new technologies in logistics (12:07) Challenges in technology adoption (14:47) Balancing technology and human interaction (17:11) Ethical considerations in technology and AI adoption (24:38) Importance of impact analysis (28:48) Learn more and follow up SUBSCRIBE TO THE CHANNEL: https://bit.ly/2NlcEwm​ Join Our Newsletter: https://www.iotforall.com/iot-newsletter Follow Us on Social: https://linktr.ee/iot4all Check out the IoT For All Media Network: https://www.iotforall.com/podcast-overview