In this episode of the IoT For All Podcast, Tiffani Neilson, CMO at IoT Marketing, joins Ryan Chacon to discuss market changes in the IoT landscape. The conversation covers the evolution of IoT, including rapid technological changes, how the pandemic changed the IoT market, the transition towards end-to-end solutions in IoT, the challenge of IoT security, market consolidation, educating buyers about IoT solutions, the role of AI, and the value of virtual events. Tiffani Neilson is the CMO at IoT Marketing. She is also the creator and host of Industry Insights Webinars, a virtual event series intended to educate those in need of connected solutions and align them with relevant information from IoT and tech ecosystem partners. Tiffani has extensive business development, marketing, branding, and PR experience, as well as deep knowledge about IoT and other advanced technologies. She was honored as one of the most Influential Business Leaders to Watch in 2024 by Fortunes Crown Magazine, one of the 10 Most Influential Women in Marketing in 2023 by CIO Look Magazine, one of the 10 Most Inspiring CMOs of 2022 by C Level Focus Magazine, and one of the Top 10 Inspiring Leaders of 2022 by IE Magazine. IoT Marketing specializes in launching and fueling the growth of cutting-edge technology companies by combining deep industry knowledge with integrated and innovative marketing, PR, and production services. The company also helps organizations increase brand awareness and lead generation among its extensive audience of tech industry leaders and professionals through its Industry Insights Webinars series and virtual events. Additionally, IoT Marketing implements business development strategies for clients. Discover more about IoT at https://www.iotforall.com More about IoT Marketing: https://iotmktg.com Connect with Tiffani: https://www.linkedin.com/in/tiffanineilson/ Green Things Summit 2024: https://iotmktg.com/green-things-summit-2024/ Intelligent Thinking AI Summit: https://iotmktg.com/intelligent-thinking-ai-day/ Summit of Things 2024: https://iotmktg.com/summit-of-things-2024/ (00:00) Intro (00:11) Tiffani Neilson and IoT Marketing (00:45) Market changes in the IoT landscape (02:33) How the pandemic changed IoT (05:15) The shift Towards end-to-end IoT solutions (08:55) Challenges and consolidation in the IoT industry (14:47) The impact of AI on IoT (17:39) Marketing strategies for IoT companies (23:38) The value of virtual events in IoT (28:17) Upcoming IoT events Subscribe on YouTube: https://bit.ly/2NlcEwm​ Join Our Newsletter: https://www.iotforall.com/iot-newsletter Follow Us on Social: https://linktr.ee/iot4all Check out the IoT For All Media Network: https://www.iotforall.com/podcast-overview