In this episode of the IoT For All Podcast, Wienke Giezeman, co-founder and CEO of The Things Industries, joins Ryan Chacon to discuss LPWAN and the IoT market, specifically focusing on LoRaWAN. The conversation covers the benefits of LoRaWAN in enterprise IoT solutions, the IoT industry's journey from high expectations for LoRaWAN to the current stage of practical adoption, the integration of LoRaWAN with other technologies like cellular, the total cost of ownership of IoT, and The Things Conference, an event bringing together the global LoRaWAN ecosystem. Wienke Giezeman is the co-founder and CEO of The Things Industries. He founded The Things Industries in 2015 with Johan Stokking. The company has since become the global leader in LoRaWAN network and solution management software, overseeing more than 2.5 million LoRaWAN devices across the globe and routing 2.5 billion messages a month. The Things Industries is a well-established LoRaWAN connectivity and services provider. With a global installed base of over 50,000 gateways, 1.5 million connected devices, and 500+ enterprise customers, they assume a leading role in the global IoT ecosystem. Discover more about IoT at https://www.iotforall.com More about The Things Industries: https://www.thethingsindustries.com/ The Things Conference: https://www.thethingsconference.com/ Connect with Wienke: https://www.linkedin.com/in/wienke/ Our sponsor: https://www.wildernesslabs.co/ (00:00) Sponsor (00:21) Intro (00:31) Wienke Giezeman and The Things Industries (01:34) LPWAN and the IoT market (04:47) Integrating LoRaWAN with other technologies (07:00) LoRaWAN challenges and successes (12:32) What is the total cost of ownership of IoT? (18:01) Skepticism and evolution of IoT (25:16) The Things Conference 2024 Subscribe on YouTube: https://bit.ly/2NlcEwm​ Join Our Newsletter: https://www.iotforall.com/iot-newsletter Follow Us on Social: https://linktr.ee/iot4all Check out the IoT For All Media Network: https://www.iotforall.com/podcast-overview