Julia Stoetzel is the founder of Junicorn, an Investor Relations consultancy based in Germany, and host of the podcast Street Tweets. We first met Julia when she was Investor Relations director at DeliveryHero, and then 3 years later when she headed Investor Relations at About You, a Germany ecommerce company, during its IPO in 2021. With Julia, we discuss her experience in Investor Relations, the importance of having an IR strategy during the IPO process, how to understand which investors you want to have on your shareholder registry from day one, and what makes a good Investor Relations hire. If you have feedback, or there are any topics you would like us to cover on the show, please reach out at [email protected] Disclaimer: this discussion is not financial advice, nor an investment recommendation, nor a solicitation to buy or sell any financial instruments, or an offer for financial services or any other transaction. The information contained in the recording have no contractual value and are destined for an informational purpose only. Amundsen Investment Management and the participants on this podcast may have holdings in the companies being discussed.