When you shop, your data may be the most valuable thing for sale. This isn’t just true online — your data follows you into brick and mortar stores now as well. Manoush Zomorodi explores the hidden costs of shopping, online and off. Meet Meta Brown, a data scientist who unveils the information Amazon captures about you when you make an online purchase; Joseph Turow, who discusses how retailers are stripping us of our privacy; and Alana Semuels, who talks about becoming a hoarder with the advent of online shopping. Plus, learn about a college coffee shop where you can actually buy a drink with your data. (Is it worth it?) IRL is an original podcast from Mozilla. For more on the series go to irlpodcast.org