Ever purchased something online & it looked nothing like what you expected? Well this is why tech such as 3D views & augmented reality holograms exist. Personally having used it for my brand, Von Ruz,  I have been able to experience the BTS of how this tech works. Hear more about it with special guest, Elina Minina, from Cappasity who have launched an immersive 3D product imaging toolset for fashion brands to use on their online stores. 0:00 | INTRO 1:22 | Who is Cappasity & how their 3D & AR helps brands 5:42 | 3D & AR on my brand www.vonruz.com 5:55 | How the 3D view & AR toolset works (with videos) 8:40 | Realities of introducing immersive tech to brands 12:03 | The purposes & drawbacks  of adopting immersive tools to brands 14:29 | Adding an extra click can put customers off 15:29 | 360 3D view VS AR holograms - why brands pick one over the other 18:29 | Why it's important for customers to take longer looking at products when online shopping using hyper real 3D content 21:48 | Stats & observations from brands who used Cappasity 3D views & AR 24:47 | AI vs AR vs VR 28:58 | What to expect from Cappasity (Mobile 3D shot) Also available on YouTube (visual), Spotify, Apple Podcast, Amazon Music, Deezer & other audio channels. Podcast also available on YouTube (visual), Spotify, Apple Podcast, Amazon Music, Deezer & other audio channels. Follow me on YouTube, LinkedIn and Instagram.