In this episode of the iSearch podcast, Benjamin Lim (iSearch) discussed with Sasha Tan (Dear Hustlers) on her unique branding blueprint to help brands stand out against competitors. The areas of discussion include: 1:02 - Definition of a brand 1:47 - How Sasha discovered this unique branding blueprint 2:49 - How the blueprint works and how brands can start implementing it 3:29 - The C.A.C blueprint explained 7:04 - Sasha’s practice of effectively prioritising 8:15 - Advice for businesses with a wide target audience 12:03 - A benchmark for startups 13:06 - How businesses can validate their products 13:29 - Real life implementation of the C.A.C blueprint 14:38 - How startups and SMEs can standout against bigger corporations 15:54 - Measuring the progress and success of brand development 16:43 - Why high online engagement isn’t converting into sales 17:55 - Best platform to maximise branding with limited resources 19:37 - Determining which platform your customers are on 20:57 - Get access to Sasha’s branding blueprint Check out Sasha Tan here: https://sashatan.com/ #branding #digitalmarketing #branding101 #brandingstrategy #isearch #isearchmalaysia #isearchpodcast