While their product range is always growing, if you know sausages then you most likely know HECK.  There are some incredibly strong family roots behind a brand that’s using its power to highlight great causes, something that’s clear to see from spending time with Andrew & Jamie Keeble. Balancing father-son and boss-employee dynamics, Founder Andrew and Head of Sales Jamie join us on It Runs In The family for a peek behind the scenes of a business with such a strong long-term outlook. This episode covers: The ‘What the Heck’ ambition that’s driven the brand’s successLessons from Andrew’s previous business that he’s taken forwardThe boss-employee dynamic vs the parent-child relationshipWhy delegation and a long-term outlook are key to their decisionsMarvellous campaigns to raise awareness and funds for charitable causes