Few kitchens in the UK will be unfamiliar with COOK, a business whose youthful ambitions fuelled the success of their award-winning brand. There’s a delightful culture and commitment to quality shared by Co-CEOs Edward Perry and Rosie Brown, who share just a slice of that passion on this week’s ‘It Runs In The Family’. Join us as we dive into the parental roots of their entrepreneurialism, how naivety was a superpower in the early days, and the lasting confidence that external hires bring to the business. This episode covers: The parents’ batch cooking that inspired the first foray into frozen foodHow naivety gave them the ambition to grow the businessCulture, values, and a sustained commitment to qualityThe affirmation that external team members bring