Going Global by Accident, Generating Fun by Design with Boxbollen’s Co-Founders, Jacob & Victor Eriksson #62
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Description
A universally loved product for all generations is a remarkable starting point for a business to go global, and an exciting reality for the Eriksson brothers behind Boxbollen.
Jacob & Victor have developed a ‘PlayTech’ product earning celebrity endorsements from Khloe Kardashian, Steven Gerrard and Snoop Dogg, building out an infectious, TikTok-able appeal.
The product’s fun factor is matched by the dynamic shared by this Co-Founding duo, who join us for a delightful episode of It Runs In The Family.
This episode covers:
The catalyst moment that launched Jacob & Victor’s brandAn offence & defence approach between the twoGoing global with little-to-no tailored marketingDeveloping a product with universal appealThe impact of several incredible celebrity endorsementsLayers of strength and trust built on working with family
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