Greenhouses may not be an essential product, but that makes the charm and connection of family values a non-negotiable for the marvellous Alitex. With celebrity clients from Sheeran to Sting and an indomitable presence at Chelsea Flower Show, it’s no wonder that Tom and Nelly Hall have such pride in their brand. We join the duo on location this week, sheltering from the elements in one of their very own greenhouses, for a uniquely enlightening episode of It Runs In The Family. This episode covers: The impostor syndrome of being connected to the business through your family relationshipSharing complementary skills and combined valuesHow family life has influenced Tom’s approach to business ownershipFamous names on their roster, including David Beckham’s unforgettable visit to Alitex’s HQ