Jim De’Ath grew up with the great outdoors central to his childhood. Now it’s at the heart of his entire family and its business: Valley and Peak. Becoming the 2nd generation to work within the business, Jim’s sights are set on carrying a torch that’ll last for many generations to come… The way that the family has influenced the business is just as fascinating as the inverse, seeing the family dynamic evolve with the brand - we learn more about the fabulous family behind Valley and Peak on this week’s ‘It Runs In The Family’! This episode covers: How outdoor activity in Jim’s childhood fed into his business journeyNavigating huge life events alongside business demandsHow working with family alters your dynamics and time togetherThe invaluable benefits of having trust in those leading around you