In this episode Rowi did a shot with Rihanna and went viral. But how long did it actually last and what did the other side feel like? Benson pulls back the curtain on social media strategy and we were surprised to find more than just hashtags and die hard fans. It seems smart sells. Hosts: Rowi Singh & Nick Benson (Atelier) It’s A Creator’s World (And We’re All Just Living In It) is hosted by creative director Rowi Singh and Atelier founder Nick Benson. In a world where community is everything and creators hold all the power, the duo decided it was time to unpack how this generation of creatives are turning their online hobbies into legacies. For all episodes check out www.itsacreatorsworld.com/ Atelier is a platform for product development and manufacturing. Like Willy Wonka's chocolate factory for beauty, health and wellness products, Atelier partners with the world's coolest brands and most interesting creators to create sick products. For more on Atelier check out www.atelier.co https://www.instagram.com/atelier.hi/ https://www.linkedin.com/company/atelier-exd