Jessica Tisch, Japan Country Manager for Freshco, joins us to share the lay of the land in the fresh produce sector in Japan. We traverse the topics of the “biggest lake in Japan”, Lake Biwa to candid conversations with Kansai taxi drivers. In this episode, we “peel back the layers” of this market in Japan. As the Country Manager in Japan, Jess shares how she is navigating the intricacies of the Japanese produce market. Subscribe to our list so you never miss an episode of Jandals in Japan  If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to Apple Podcasts to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on @jandalsinjapan on Instagram. In this episode you’ll hear: Jessica’s journey from a curious student of Japanese to leading Freshco in Japan as Country ManagerThe nuances of Japanese consumer behavior around fresh produceJessica’s mission to revolutionise Japan's apple consumption habits The NZ and Japan collaborations helping to innovate processes through kaizen and help maintain the future fresh food supplyHer invaluable advice for women looking to break into the Japanese market About Jessica Tisch Jessica Tisch is Country Manager – Japan for Freshco.  Freshco are a fully integrated produce company based in Auckland who specialises in apples, squash (kabocha) and cherries).   Prior to Jess starting in the role a year ago, she spent five years working for NZTE; the latter 3.5 years based in Tokyo, as a Business Development Manager.  Jess’ commercial background is in the meat industry, in supply chain management roles; she’s a Chartered Accountant and was a JET participant based in Shimane.  Jess is very passionate about supporting the growth of NZ companies in Japan and has an Instagram page (link below) where she highlights NZ products she finds in Japan. Connect with Jessica Instagram: https://www.instagram.com/tokyo_retail_things/  Links Freshco: https://www.freshco.co.nz/ Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne Connect with Jayne and Catherine Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/  Instagram: https://www.instagram.com/jandalsinjapan/  Facebook: https://www.facebook.com/jandalsinjapan  Youtube: https://www.youtube.com/@jandalsinjapan