Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there  and I'd like you to know what to do and what to skip. We cover: posting on social media and the "old school" (and unprofitable) way people are still doing it the mistake of "us too" branding even though it seems safer Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement the product photography that looks outdated right now SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it) can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...) the highly curated Instagram feed -- good or bad? Show Notes & Links:  https://fashionbrainacademy.com/outdated-marketing/ Private Coaching with Jane - clarity, ccountability, action https://fashionbrainacademy.com/calendar/