Today I'm talking to Rusty Hanna, a top real estate agent in South Florida with ONE Sotheby's International Realty and BreakthroughLuxury Coaching Client. Rusty is renowned for his exceptional skill in navigating the world of luxury real estate. His expertise isn't just in selling high-end properties; it’s in understanding the intricate needs and desires of clients, and transforming every challenge into a stepping stone for success. In our conversation, we delve into the nuances of the luxury real estate market, the pivotal moments of Rusty's career, and the strategies that have propelled him to the top of his field as he and I talk about 'How to Transform Difficult Situations and Conversations into Huge Opportunities. ⚡️Powered by BreakthroughLuxury Coaching & Membership https://BreakthroughLuxury... ================ Chapter Notes: 00:00 - Introduction 02:00 - Football as related to real estate challenges 08:08 - Agents selling NO homes 11:42 - Reasons people hire an agent 15:24 - Why cold calling triggers Jere 20:28 - Facing your emotions in tough situations 24:45 - Luxury is not transactional 28:14 - Rusty’s story about a difficult listing 34:10 - It all comes down to communication 42:45 - Different types of “yes” 49:09 - Rusty becoming himself 57:15 - Clients become family 1:00:30 - Failure makes us great 1:05:40 - Value of good coaching 1:09:10 - Leveraging your strengths 1:22:37 - Rusty’s reading recommendation 1:31:55 - Biggest takeaways People Mentioned: Tom Brady Chris Voss Oren Klaff Eric Edmeades Elon Musk Recommended Books: “Never Split The Difference” - Chris Voss “Pitch Anything” - Oren Klaff “The More Beautiful Question” - Warren Berger “The Code of the Extraordinary Mind” - Vishen Lakhiani ================ About the Jere Metcalf Podcast: Jere, current coach and consultant, former top luxury real estate agent of Sotheby’s International Realty, interviews the world’s most renowned and best real estate agents around the country. These Agents tell their stories, how they got into the business and what has made them successful from their biggest mistakes to their biggest breakthroughs in one of the oldest and most competitive industries. All shownotes, videos and more at JereMetcalfpodcast.com Powered by BreakthroughLuxury Coaching & Consulting for the Luxury Real Estate Agent BreakthroughLuxury.com More on Jere Metcalf Podcast: ► Visit our Website: https://www.jeremetcalfpodcast.com/ ► Find us on Facebook: https://www.facebook.com/JereMetcalfP... ► Follow us on Instagram: https://www.instagram.com/jeremetcalf #JereMetcalfPodcast SUBSCRIBE NOW and don’t miss a show – new episodes every week