Episode 200 Part 2: Why Heidi Lowe Doesn’t Follow the Gallery Owner Rulebook
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What you’ll learn in this episode:   How Heidi helps jewelry artists take the next step in their career and create the life they want Why Heidi’s business includes multiple components, including making, teaching and running a gallery How the Earrings Galore pop-up sale got started Why Heidi takes risks and breaks the traditional gallery rules when selecting artists How a bit of financial intelligence can help artists and gallery owners have long-lasting careers   About Heidi Lowe Heidi Lowe owns and operates her own gallery, Heidi Lowe Gallery, where she teaches, makes jewelry and shows her work and other artists. She received her BFA in Metals and Jewelry from Maine College of Art in Portland, Maine. A year later she went to graduate school at the State University of New York, New Paltz where she earned her MFA. Her next steps lead her to NYC where her gallery experience began as an assistant to the director at a prominent contemporary art gallery in Chelsea.    After her time in New York, Lowe moved back to Delaware 2006 and opened Heidi Lowe Gallery which exhibits contemporary art jewelry. The gallery also functions as a teaching and studio space. The jewelry that she creates draws on intuition, nature and the history of metalsmithing. Her work is shown within her gallery as well as in numerous exhibitions at other galleries in the United States. Lowe also taught jewelry design as an adjunct professor at Towson University for eight years and currently teaches workshops at colleges and craft centers around the country. She is also a certified business and life coach for creative entrepreneurs and students throughout the US and Canada. Photos available on TheJewelryJourney.com Additional Links: Website: www.heidilowejewelry.com Facebook: https://www.facebook.com/HeidiLoweGallery/ Instagram: @Heidilowe Photos available on TheJewelryJourney.com Transcript Heidi Lowe may be the owner of a jewelry gallery, but that doesn't mean she’s your average gallerist. Known for her traveling pop-up sale Earrings Galore, Heidi is passionate about introducing collectors to art jewelry and pushing artists to the next level—and she’s willing to take risks to do it. She joined the Jewelry Journey Podcast to talk about the inspiration behind Earrings Galore; how she balances managing Heidi Lowe Gallery with making her own jewelry; and what she looks for when choosing new artists. Read the episode transcript here.    Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. This is the second part of a two-part episode. If you haven’t heard part one, please head to TheJewelryJourney.com.    My guest today is Heidi Lowe, founder of Heidi Lowe Gallery. If you ever thought you needed a guide to show you the ropes, either for making a piece of jewelry or helping with your own jewelry business, you’ve come to the right place with Heidi Lowe and her gallery. Welcome back.    You’re known for your rings and your wedding bands. Can you read a couple when they come in? Can you tell what they’re looking for?   Heidi: We do it a few different ways. We have a wedding ring class where they can come and make their own wedding rings. That’s just bands. It’s called Lovely Rings by Hand. These are couples from all over. It’s usually the East Coast, but sometimes they come from farther. It’s just me and the couple, and they come into the studio and physically make their rings out of white gold, yellow gold, rose gold. Then they leave with their rings. That is such a special day. It’s lovely. It’s so much fun, and they’re ecstatic when they leave.   We also do a lot of commissions. I’ll meet with somebody, and it’s like a poem. I think of it as poetry. I ask for three words about the meaning of the ring or the person they’re making it for or the next chapter, whatever it is they’re symbolizing. I ask for three words about that, and then I ask for three words about their style,
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