On this week’s podcast, host Jim Serpico engages in a knowledge-packed conversation with Steve DeAngelis, a seasoned Co-Founder of MMP Creations, a media agency with a clear mission to assist brands in community building. In a world where everyone claims to be a 'Full Service Agency,' MMP stands out with its laser focus on delivering exceptional results through Video and Social Media. Jim and Steve discuss the nuances of brand building and community development for businesses, particularly in the wellness and food-oriented industries. They delve into the practical challenges that small businesses often encounter when investing in brand building, highlighting the real impact of budget constraints and the necessity for a customized approach based on the business's growth stage. They also stress the significance of fostering relationships and community through social media, cautioning against the allure of viral content and broad hashtags. Jim mentions a recent setback at a new farmer's market where an experimental sourdough didn't meet expectations. They talk about dreams and opportunities, with Jim recounting his journey in the entertainment industry and how seizing opportunities led him to his current path. Steve also shares his perspective, emphasizing that he pursued opportunities rather than a specific dream and delved into the complexities of prioritizing opportunities to achieve his current goals.  Jim and Steve discuss their experiences in bread making, video production, and business development, emphasizing the common theme of embracing failure and learning from mistakes. They stressed the importance of perseverance and continuous learning, drawing parallels between the iterative process of perfecting bread-making and creating engaging video content. The discussion underscored the notion that success is not defined solely by immediate gratification but by the continuous pursuit of improvement and learning from failures. Finally, they share insights into the performance of different social media posts, using examples of attention-grabbing content and cautioning against excessive time spent on social media platforms. Become a supporter of this podcast: https://www.spreaker.com/podcast/jim-serpico-bread-for-the-people-sourdough-pizza-life--5704379/support.