Sam Larson from Northland Fishing Tackle joins the JMO Podcast for this one. Sam overseas product development for Northland Fishing Tackle out of Bemidji, Minnesota. In this interview we learn from Sam the steps NFT takes to design and produce some of the best walleye crankbaits on the market today. After hearing the details in this podcast anglers will better understand why not all lures are created equal. Northland Fishing Tackle - https://shop.northlandtackle.com/kits/tungsten-short-shank-and-long-shank-jig-assortment-46-pc-kit-assortment-with-box/ Northland Fishing Tackle - https://shop.northlandtackle.com/kits/eye-candy-kit-102-kit-assorted/ Flop Box - https://flopindustries.com/?refid=JMO&a_aid=JMO&a_bid=f80a2f6a Lake Of The Woods - https://lakeofthewoodsmn.com Website - www.jmopodcast.com Facebook - https://www.facebook.com/JMOFishingPodcast Instagram - https://www.instagram.com/the_jmopodcast/