Links Epic Gardening Kevin Espiritu on YouTube Creator Capitalists post from Eric Kevin’s first appearance on Smart Friends Scribemedia.com/consult Timestamps (00:04:23) Kevin’s career leading to content (00:14:00) What did raising capital unlock for you? (00:20:36) Attaching a dollar value to your niche (00:27:08) What is your high-leverage work today? (00:28:24) What do you see for Epic Gardening over the next 10 years? (00:29:43) What other places can this playbook work? (00:37:29) Being *good* on every platform (00:39:00) Not thinking about “Marketing” (00:40:41) Is it easier to start with media and attach commerce after? (00:46:52) The importance of authenticity (00:53:55) Q&A (01:03:00) Wrap up To support the costs of producing this podcast:  >> Buy a copy of the Navalmanak: www.navalmanack.com/  >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Or at least give the podcast a positive review to help us reach new listeners!