Aminah was motivated to start her own skincare brand after struggling with various skin problems, mostly related to sensitivity, inflammation, oily T-zone, enlarged pores, hyperpigmentation, and acne breakouts. With countless products available on the market, (many with high price tags) all claiming to work effectively, she found it expensive and tedious sifting through different products trying to find “the one”. This is when she decided to create her own brand of skincare Emmaus.