Summary Scott Greenberg is an expert in franchising companies. His goal is to help business leaders elevate their performance by focusing on the ways that they think, lead, and serve. For ten years, he was a multi-unit franchise owner at Edible Arrangements. Prior to that, he had been working as a professional motivational speaker. Being a franchise owner allowed him to gain hands-on experience. By implementing the concepts he had been sharing on stage, he was able to figure out which ones were most effective. Since then, he has returned exclusively to motivational speaking and now specializes in franchising, emphasizing the human element of business. He has also authored a book called The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar. Key Takeaways In the world of franchising, many people are running the same businesses but getting different results. Scott's work is to uncover why this is. He has found that the human elements that top franchisees are able to bring to the table are what differentiate them from their competitors. If you are serious about becoming a motivational speaker, it is imperative to take advantage of any opportunity you get to speak in front of others. Scott believes that learning the theories and techniques can only take someone so far. What is most important is putting everything into practice. It is important to become a master in your subject so you're not just giving generic, cliche advice. This can only come from study and personal experience.Learn the business of speaking. Understand your customer base, marketing, and financials because, at the end of the day, this is what will help you become successful and have longevity in the speaking profession.Being vulnerable about your failures can be even more impactful than talking solely about successes. People want to know that they are not alone. Even if they don't get a roadmap to success, knowing that they're okay, can go a long way.Memorable Quotes “Authenticity is really important as a speaker, but it’s not just authenticity with the audience. It’s being authentic with yourself.” - Scott Greenberg“People connect more with humans than with heroes.” - Scott Greenberg“You don’t need to succeed to be inspiring.” - Scott Greenberg"Clarity comes before confidence." - Charles Clark"[I've found that it] has to be my intention to slow down and be present to engage and find something I didn't recognize in life. I really feel like that's important for me." - Charles ClarkEpisode Resources/Links Scott Greenberg Website: scottgreenberg.com LinkedIn: https://www.linkedin.com/in/scott-greenberg-1b17539/ Instagram: @scottcgreenberg Twitter: @GreenbergScott Charles Clark Website: https://thecharlesclark.com LinkedIn: https://www.linkedin.com/in/charlesclarkusa/ Instagram: @thecharlesclark Facebook: @thecharlesclark To get access to all our episodes, visit our podcast page! Enroll in our Journey to Paid Speaking Gigs program to find your voice and learn how to create your own speaking business