Jeff Butler is a keynote speaker, author, and workplace strategist who talks about how multi-generational organizations can thrive. He helps businesses with topics ranging from recruitment to retention management and offers managers and C-Suite members unique insights from a millennial perspective. Moreover, he talks about authenticity and how it can be leveraged to form connections and create a strong team. Jeff has been featured in over 50 media outlets, has founded 3 profitable companies by 27, and has published two books. Key Takeaways Jeff's path into the speaking business wasn't linear. Learn about his challenges and road blocks along the way. It's important to not only be authentic on the stage but also behind the scenes. Having a team can be a great asset, and it's important you're transparent with them. Let them know when you see them doing well but also point out where they could be improving.Sustaining a speaking business is more than just about going on stage. There's a lot at work behind the scenes like building up experience and marketing yourself. A strategy Jeff gives to have a successful speaking business is reverse engineering everything. Figure out where you want to be and then look at what others did to get there. That is a great source of information and can lead you down the right path.Memorable Quotes The ultimate thing that we're doing when we're being authentic or trying to practice authenticity is connection...not to get a result but to connect, feel heard." - Charles Clark"[In speaking] there's so many people who are better than me who can be funny or make an audience clap on command or get a standing ovation. But can you consistently get on stages for enough money to make this a successful business? That is hard." - Jeff Butler"The speaking business is not just about getting on the stage, it's a lot of leg work. It’s a lot of behind the scenes things that most people will never see." - Charles Clark Episode Resources & Links Jeff Butler Website: https://jeffjbutler.com/ LinkedIn: https://www.linkedin.com/in/iamjeffbutler/ Instagram: + Twitter: @iamjeffbutler | Facebook: @iamjeffjbutler Charles Clark Website: https://thecharlesclark.com LinkedIn: https://www.linkedin.com/in/charlesclarkusa/ Instagram + Facebook: @thecharlesclark To get access to all our episodes, visit our podcast page! Enroll in our Journey to Paid Speaking Gigs program to find your voice and learn how to create your own speaking business