Lon Safko is a speaker and author who teaches global marketing to top executives at the biggest companies all around the world. He made his start as a civil engineer, but he changed careers almost every three years. He is the self-proclaimed “Forest Gump of technology” and created the first computer that saved a human life. His list of accomplishments, accolades, and areas of expertise is impressive and gives him a wide spectrum of knowledge on a number of subjects. However, he found his niche with social media, technology and marketing.     Key Takeaways Lon shares how he connects personally and authentically with top executives using his story.   Find out the top platform used to get booked for speaking gigs along with other strategies for prospecting and building your business.  Learn about the intersection between entrepreneurship and a speaking career and how to keep momentum despite the rollercoaster nature of the profession.   Lon gives the secrets to effectively using social media to grow your speaking business by sharing tools from his book, “The Social Media Bible.” Get the strategies you need to navigate and survive the pandemic to escape the threat of becoming irrelevant.  FREE Training – 3 Powerful Ways To Get Paid Speaking Gigs  Ready to tell your story with confidence and book paid speaking engagements? My free training will show you how to find your voice and build a successful speaking business. Click here to sign up! Memorable Quote “In sales, no doesn’t mean no until there is a restraining order.” - Lon Safko “Connect first before you try to sell.” - Lon Safko “If you can communicate with an authentic tone, you will get through the spam folder and into the inbox.” - Charles Clark Episode Resource Lon Safco Website Get access to all episodes, visit our podcast page!