Adam Greenfield discusses his transition from a high-level position at Nokia to establishing his own design studio, Urbanscale, focused on networked cities. He and his team dove into a Project Farevalue to solve an everyday problem transit riders face with: an elegant way to confirm stored value on your transit card. The team produced a working prototype, but with a hazy patent landscape Greenfield decided to abandon Farevalue and his practice, to focus on showing what he believes the future should look like through teaching and writing.