Warning. This episode might blow your mind. In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy. If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building in the digital world. We tuck into how NFTs can be used in a practical way to build consumer trust. We delve into what NFTs are and why when pairing them with real products customers can obtain huge amounts of value. Ultimately, if you want your brand to be relevant in the future, you will need to know about the next frontier for brands. You heard it here first.