Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science. In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets. We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth. Tune in to this enlightening episode of JUST Branding and gain expert knowledge from Professor Jenni Romaniuk's extensive experience in the world of marketing science and consumer behaviour.