Mike Kelly is the creator of Papa Bear’s Nut Butter (and the titular Papa Bear). He started the business for a simple reason: he loves nut butter! It’s something for the healthy people out there who appreciate life’s indulgences.   But here’s a funny little thing about this conversation – just days after our interview, some big changes happened in Mike’s life and business: Papa Bear’s is actually dissolving! Mike is partnering with up with two other people to start a new food brand focusing on a more diverse (but similarly healthy) product line.   “I wasn’t afraid of losing money... I was more afraid of saying I never tried” –Mike Kelly   While we do talk a lot about Papa Bear’s products in this conversation, the main focus is really product development, entrepreneurship, and online sales – and, critically, knowing when to pivot. So you can think of this episode as a time capsule of the moment right before a Mike’s big pivot, containing all of the insight and information he’ll take from years of Papa Bear’s and apply to his new endeavor.   One last thing – I first met Mike a few weeks ago at a General Assembly Food & Technology event in Santa Monica. These awesome adult education centers are scattered around the country and if you have an opportunity, I highly suggest checking out their incredible events. You never know who you’ll meet!   “To not taking ourselves so f*****g serious all the time.” –Mike Kelly   We also discuss: Transitioning from farmer’s markets to Amazon Meeting at General Assembly Testing products + flavors Why they changed from Papa Bear’s Kinda Healthy Nut Butters to Papa Bear’s Nut Roasters The secret trick to getting all of the butter out of a jar Creating Churro Butter (and getting emotionally attached to it) Scaling up a food product business when you make the food by hand Your food is only as good as your ingredients Personifying Papa Bear Demolition Man, Taco Bell, and Amazon Marketing a product on Amazon Mike’s nuts being organic How Mike chose the name Papa Bear Advice from an entrepreneur who’s made a lot of mistakes Mike has touched every single jar of Papa Bear’s, in one way or another – Wow!   Mike’s Game-Changing PB&J Recipe: Ingredients: Dave’s Killer Bread Your favorite flavor of Papa Bear’s Your favorite Jelly Banana   Directions: Put 2 slices of Dave’s Killer Bread in the broiler until they are toasted to your preference Put peanut butter on the toasted side of one slice & jelly on the toasted side of the other slice Put banana on the the side with peanut butter Combine the slices into a sandwich and you have a sandwich that’s soft on the outside and crunchy on the inside!   Resources: Check out Papa Bear’s Nut Butter Connect with Mike: Instagram | LinkedIn Read: "3 Pieces of Advice From an Entrepreneur Who's Made A Lot of Mistakes" Check out General Assembly   Mike Kelly’s Bio: Mike ‘Papa Bear’ Kelly grew up in a small Jersey Shore town. As a College Football Player at the University at Albany, Mike consistently turned to various nut butters for a quick, healthy, protein packed snack. Post college, Mike moved to California where he started producing nut butters out of his home kitchen in Santa Monica using different nut combinations and a unique roasting process. Rather than adding additional sweeteners and sugars Mike chose to change the method in which nut butter is traditionally produced to create a unique product packed with flavor that doesn’t kill you nutritionally. Check out the full line at iLovePapaBear.com or on Amazon! Just Forking Around is produced by Podcast Masters