Welcome to the Justin Bieber Audio Biography, where we dive deep into the life, career, and influence of the pop sensation that is Justin Bieber. I'm your host. In this episode, we're going to focus on Justin's discovery on YouTube and the role of his mother, Pattie Mallett, the early role of Scooter Braun, and the trip to Atlanta to meet Usher. It all started with a YouTube video. In 2007, Justin was just 12 years old when his mother, Pattie Mallett, uploaded a video of him singing Ne-Yo's "So Sick" at a local singing competition. The video quickly went viral, and Justin's talent was undeniable. Pattie, his mother, played a crucial role in Justin's early success. She was his biggest supporter and believed in him from the very beginning. She uploaded his videos on YouTube and helped him to connect with fans all over the world. Scooter Braun's early role Scooter Braun, a talent manager, discovered Justin on YouTube in 2008. Braun was immediately impressed by Justin's talent and potential. He flew Justin and Pattie to Atlanta, Georgia, to meet with Usher, who was also impressed by Justin. The trip to Atlanta was a pivotal moment in Justin's career. Usher signed Justin to his record label, Raymond-Braun Media Group, and helped to launch his career. Justin Bieber's discovery on YouTube was a remarkable story. It showed the power of the internet to launch a career. But it was also the support of his mother, Pattie Mallett, and Scooter Braun that helped him to achieve his dreams. If you enjoyed this episode, please subscribe to the podcast and leave a like or comment. Your support helps us to keep making these episodes. Thank you for listening! This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5949681/advertisement