Today’s lovely guest is Emma Ivane, a talented cake artist, business coach and a photographer from Finland. I’ve been following her beautiful Instagram for a while now, and I decided to finally reach out and talk to her, because Emma has worked with the brands such as Nespresso, Dr. Oetker, and Baileys, and is one of the authors of a worldwide published book “Designer Cake Decorating - Written by 12 of the world’s best cake designers”. Emma’s strong branding and positioning is what led her to many exciting opportunities and this is what we talk mostly about.