We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.  In this episode we discuss: What is Advantage+ and how does it work?Utilising algorithms to target demographics Factoring annual sales peaks into your marketing Leaving targeting to AI and focusing on creative Getting the best results from algorithmic marketing text to follow Find everything Keep Optimising at KeepOptimising.com