Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof.  In this episode we discuss: Participating in a community-building exercise to attract customersHow does the Moast help track interactions and experiences with a brand?Why one-to-one social proof and social commerce is crucial for brandsThe test with the Chat GPT AI bot versus real customer interactionsWhy is conversion rate optimization so often misunderstood? [04:07] How Moast connects undecided shoppers with local customers. [08:56] The Halo effect improves the shopping experience. [10:31] Marketing strategy requires work to find what works.  [14:29] Interactive testimonials and customers becoming touch points. [19:01] Digital word of mouth [21:21] Obsess over product, and engage and create content. [25:10] Authentic social interactions are vital for eCommerce. [27:51] How to create interactive testimonials for business. Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor