Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!    In this episode, we discuss:  The evolution of link building  The important role of creativity in digital PR campaigns  How to do well in digital PR  Rosa’s four key strategies for successful digital PR and link building    Dive in:  [03:16] Transition from journalism to digital PR business director.  [09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions.  [12:58] Create specific, reactive PR for targeted campaigns.  [15:24] Understand audience, build relationships, leverage email outreach.  [19:14] Rapidly repurpose existing content to generate links.  [22:54] Ways to improve digital PR and trends.  [24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks.  [27:11] Insider Tips from Rosa!    Find the notes here: https://keepopt.com/201  Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor