In today's episode I discuss a permanent pivot. For the life of KKRS I have thrown an umbrella over the entire category of entrepreneurship and addressed ALL who considered themselves entrepreneurs even though I focused on enterprise building and visionary leadership of something bigger than you. There is still value in these episodes for everyone seeking such a journey, but I am no longer going to make this about all entrepreneurs. There is plenty of hustle bro, all about money and play, content out there. KKRS is different and is making a clear differentiation. KKRS has always been the show for entrepreneurs who find more meaning in their work than in yachts, cars, and travel. KKRS is for entrepreneurs that desire to create multi-generational wealth. KKRS is for entrepreneurs that are not interested in "dying with zero." KKRS is for entrepreneurs that seek to change the world for the better. KKRS is for entrepreneurs that understand that despite their desire to build multi-generational wealth, that money is an effect, not a cause... an effect of great value, leadership, meaning, and an adventurous journey in business. I understand this will fly directly in the face of many mindsets here. Please know, I respect others' rights to do this however they please, but respectfully don't and won't see it that way personally, and believe I have created a compelling case for my way of thinking. Let's start this new journey with a discussion on meaning in work... That it isn't about the money.