Welcome back to the Klaviyo Data Science podcast! This episode, we dive into… Few parts of your product, application, or webpage are more crucial than the very initial experience. In a web application like Klaviyo, that means the home page. Everyone sees it every time they log on to do anything, and interactions with that page set the tone for everything that follows. Meaning: if you’re going to change the home page, you need to really know what you’re doing. This month, we talk with the Klaviyo engineering team that did just that. We discuss many aspects of that redesign, including: How to get buy-in from teams you depend on without taking away your own independence The unique difficulties that come with large front-end engineering projects and smart data visualization How to filter through the noise when evaluating the success of a feature “There are very few features ever been released in Klaviyo that have seen that sort of change… At the end of the day, if we can help our users complete tasks faster and more effectively, that’s our highest priority.”- Griffin Drigotas, Senior Product Designer See the full writeup on Medium!