Social Shaking: Using Business to Drive Positive Social Change In recent years, there has been a growing trend of businesses taking a stand on social issues. From supporting LGBTQ+ rights to promoting environmental sustainability, more and more companies are using their platforms to drive positive social change. This phenomenon is often referred to as "social shaking" – the idea that businesses can be a force for good in society. By using their resources, expertise, and influence, companies can have a significant impact on a wide range of social issues.