Description
The latest novel push by authorities to bring more international
tourists to Australian shores seems oddly timed. With the Australian
dollar running at record highs, some suspect it will backfire. However,
Larry Dwyer, a professor of marketing at the Australian School of Business,
anticipates the opposite may happen. The new marketing drive may raise
the consciousness of locals to the appeal of holidaying closer to home
and, with domestic holidays accounting for 75% of tourism down under,
this may be just the boost the industry needs. But this is no time for
complacency, Dwyer cautions. Australia must look beyond its traditional
attractions and focus on promoting a range of valued experiences for
travellers.
Many of the world’s economies are still struggling to recover from the
global financial crisis. The threat of a crisis Mark II is not out of
the question, though it’s unlikely, says Anne Krueger, a former chief
economist of the World Bank, and first deputy managing director of the...
Published 10/04/12
Australia, with its sound and well-managed financial system, stands to
reap significant benefits from the economic growth in Asia. But a key
question remains: how should Australia position itself in the Asian
century? Reaching a consensus on this is crucial, according to Masahiko
Takeda,...
Published 10/04/12