Niisaul Mettle, the founder and CEO of Afrisounds Music distribution platform and a music business expert outlines key reasons why many artists struggle in the industry. He delves into the specific traits that successful artists possess and discusses the crucial point when musicians should transition from treating music as a hobby to viewing it as a business. As we delve into the world behind the microphone, we uncover the importance of being a people person, the skill of quick problem-solving, and the art of being fully present in one's work. I take a moment to reflect on the transformative power of group dynamics, my experiences with renowned artists, and the strategies I've employed to propel new talents to the forefront. This episode is an unfiltered look into the realities of managing talents, the vital role of adaptability, and what it means to balance the demands of a high-stakes industry with the quest for personal fulfillment. What does success truly look like in the music industry? It's not just about hitting the right notes or topping the charts; it's also about carving out a lifestyle that resonates on a deeper level. We explore how the drive to 'make it' can sometimes lead to a 'fake it till you make it's approach, but not in the way you might think. We discuss the essence of persistence, the trials of introducing new work in a post-COVID world, and why trying—and sometimes failing—is the fundamental step toward achieving our dreams. Join us for this candid conversation that might just redefine your concept of success, both in the bustling world of music and beyond. Support the showWatch the video episode of this on YouTube - https://linktr.ee/konnectedminds