In this episode of "Lady Leadership," host Sam McIntyre is thrilled to welcome Melissa Houston, CPA and founder of She Means Profit, as they discuss her newly released book, "Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business."  "Cash Confident" is a roadmap that equips entrepreneurs with the tools and knowledge to become financially savvy business owners. Melissa's shoot-from-the-hip advice, easy-to-understand definitions of financial terms, and practical step-by-step strategies make this book a must-read for anyone seeking to create a profitable business. During the episode, Sam and Melissa delve into the key topics covered in "Cash Confident." They discuss how to develop a healthy money mindset, create a comprehensive financial plan for your business, and the importance of setting up a money advisory board. Melissa also shares how to identify financial strengths and weaknesses in your business, and prioritizing profit. Melissa Houston's expertise in navigating uncertain economic times shines through in her recent Forbes article, "How to Recession Proof Your Small Business." Her practical advice and actionable tips provide entrepreneurs with the tools to thrive in challenging economic climates. To stay updated on Melissa's work and to get your copy of "Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business," visit her website at shemeansprofit.com. The book is available on Amazon and other major book retailers. Don't miss this insightful episode where Melissa Houston shares her wisdom and empowers entrepreneurs to become Cash Confident and build thriving businesses. Tune in and get ready to take your financial success to new heights! About me: My name is Samantha McIntyre, and with over 30 years of experience in business and technology, I have traversed a dynamic career path that has taken me from the helpdesk to the C-suite. Alongside my roles on executive boards and my journey as a mother and entrepreneur, I have developed a deep passion for supporting women in their careers. Throughout my professional journey, what has brought me the greatest fulfillment is helping those around me succeed, particularly women. With a wealth of experience leading technology teams for renowned businesses and brands like Tesco, L'Oréal, Coles, Woolworths, and Sportsgirl, I have witnessed firsthand the challenges and triumphs of being a woman in business and technology. As someone who understands the unique complexities of navigating these spaces while balancing the responsibilities of motherhood and entrepreneurship, I am here to offer guidance and support. Whether you're seeking insights on career growth, strategies for overcoming obstacles, or advice on thriving in the dynamic world of business and technology, you've come to the right place. Join me on this journey as we explore the triumphs, setbacks, and invaluable lessons learned as a woman in the business and technology landscape. Together, we will empower one another, break barriers, and create a supportive community where women can thrive. Welcome to the podcast, where we celebrate and champion the incredible achievements of women in business and technology. I'm Samantha McIntyre, and I'm thrilled to have you here. Contact: Website: https://www.lady-leadership.com/ LinkedIn: Samantha McIntyre  Twitter: sjmcintyre1 Facebook: @Samantha McIntyre Instagram: @sammijmac and @lady-leadership